Possible concept for communication of REF priority messaging.

This is a video we produced for the National Petrochemical & Refiners Association to introduce their rebrand as the American Fuel & Petrochemical Manufacturers Association (AFPM). It provides a brief, visual way to deliver priority messages. No narration/voiceover. Just paced visuals (REF has plenty of great images/video), with some text on screen and music. Watch it with the sound off to get the best effect for the presentation of messaging. Something REF could consider as a high-level intro to the most priority aspects of your brand. Multiple applications for this kind of video.