CAPABILITIES

 

BRAND DEVELOPMENT:

 

Brand is experience.  Building a competitive brand means operating your business to generate the valuable and memorable experiences your customers and stakeholders demand.  A powerful brand evokes emotions, creates associations, and builds loyalty among your audiences in a way that goes beyond reason and conscious processes. Your brand should not only reflect your organization’s beliefs and values, it should capture your audience’s imagination and earn their confidence in your mission, your products and services. Securing their trust translates into increased customer engagement and, ultimately, greater success for your organization.

As your organization’s most valuable asset, your brand must be strategically developed, managed and protected. Conrod Associates creates brand platforms that build “brand champions” by structuring, focusing, and inspiring the market’s perception of your business.

STRATEGIC PLANNING: 

To get from where you are to where you want to be, you need comprehensive, strategic marketing plans including customized strategies and tactics to help you navigate the bumpy terrain of competition, market fluctuations, and changing priorities. Conrod Associates works with you to create dynamic plans that empower you to make relevant, informed decisions that will move your organization forward in an ever-changing business climate.

COMMUNICATIONS:

 

Communicating the right message at the right time through the right channels is key to reaching your target audience. Conrod Associates Communications creates integrated, cohesive brands that maintain their integrity across all media. Our creative solutions are driven by sound market intelligence, incorporate targeted messaging through web and multimedia to deliver the right support for your organization’s goals and objectives.

PLANNING ELEMENTS:

 

We create essential planning elements to help you meet your marketing goals, including:

Creative & technical requirements briefs

Brand assessments

Needs Analysis

Market research

Communications audits

Best practices reviews

User group segmentation

Process Analysis

Perceived customer value studies

Social Media & Public Relations Strategy             

        Strategic marketing plans

CONSULTING SERVICES:

Brand assessment

Brand Workshops

Brand implementation

Positioning and differentiation

Brand architecture and naming conventions

Message development & messaging platforms

Branding campaigns

Brand management

Process improvement & implementation

Media training

Integrated Marketing strategy

Public relations & social media strategy

Employee engagement strategy

        Customer service & sales implementation strategy

COMMUNICATION SERVICES & CHANNELS:

We communicate your brand to reach your target audience.

Website development & design

WebTV channels

Video production for documentary, news, marketing, training, more.

Livecasts and events

Graphic design

Integrated Marketing Campaigns

Digital (& print) marketing collateral

Interactive Marketing Collateral

Content Development

Search Engine Marketing

Online, print, radio & television advertising

Public Relations campaigns

Social Media (blogs, twitter, Facebook etc)

Product packaging

Interactive exhibits & displays