Capabilities

 

BRAND DEVELOPMENT:

 

Brand is experience.  Building a competitive brand means operating your business to generate the valuable and memorable experiences your customers and stakeholders demand.  A powerful brand evokes emotions, creates associations, and builds loyalty among your audiences in a way that goes beyond reason and conscious processes. Your brand should not only reflect your organization’s beliefs and values, it should capture your audience’s imagination and earn their confidence in your mission, your products and services. Securing their trust translates into increased customer engagement and, ultimately, greater success for your organization.

As your organization’s most valuable asset, your brand must be strategically developed, managed and protected. Conrod Associates creates brand platforms that build “brand champions” by structuring, focusing, and inspiring the market’s perception of your business.

STRATEGIC PLANNING: 

 

To get from where you are to where you want to be, you need comprehensive, strategic marketing plans including customized strategies and tactics to help you navigate the bumpy terrain of competition, market fluctuations, and changing priorities. Conrod Associates works with you to create dynamic plans that empower you to make relevant, informed decisions that will move your organization forward in an ever-changing business climate.

COMMUNICATIONS:

 

Communicating the right message at the right time through the right channels is key to reaching your target audience. Conrod Associates Communications creates integrated, cohesive brands that maintain their integrity across all media. Our creative solutions are driven by sound market intelligence, incorporate targeted messaging through web and multimedia to deliver the right support for your organization’s goals and objectives.

PLANNING ELEMENTS:

 

We create essential planning elements to help you meet your marketing goals, including:

 

  • Creative & technical requirements briefs
  • Brand assessments
  • Needs Analysis
  • Market research
  • Communications audits
  • Best practices reviews
  • User group segmentation
  • Process Analysis
  • Perceived customer value studies
  • Social Media & Public Relations Strategy
  • Strategic marketing plans

 

CONSULTING SERVICES:

 

  • Brand assessment
  • Brand Workshops
  • Brand implementation
  • Positioning and differentiation
  • Brand architecture and naming conventions
  • Message development & messaging platforms
  • Branding campaigns
  • Brand management
  • Process improvement & implementation
  • Media training
  • Integrated Marketing strategy
  • Public relations & social media strategy
  • Employee engagement strategy
  • Customer service & sales implementation strategy
 

COMMUNICATION SERVICES & CHANNELS:

 

We communicate your brand to reach your target audience.

 

  • Website development & design
  • WebTV channels
  • Video production for documentary, news, marketing, training, more.
  • Livecasts and events
  • Graphic design
  • Integrated Marketing Campaigns
  • Digital (& print) marketing collateral
  • Interactive Marketing Collateral
  • Content Development
  • Search Engine Marketing
  • Online, print, radio & television advertising
  • Public Relations campaigns
  • Social Media (blogs, twitter, Facebook etc)
  • Product packaging
  • Interactive exhibits & displays